Description: The Canadian labour movement is “rebranding” itself with an ad campaign.

Source: Metro

Date: 12/30/2014

Link: http://metronews.ca/news/toronto/1249288/a-kinder-softer-canadian-labour-movement/

Related links:

• The Canadian Labour Congress
• The Fairness Works campaign
• The CLC on YouTube
• The TAXI ad agency
• Earlier update

Questions for discussion:

• Consult your text: what is the role of the Canadian Labour Congress?
• Have you seen this ad campaign? What do you think about it?
• What is your impression of unions?
• Does this campaign change that opinion? Why or why not?
• What challenges do unions face in trying to organize what this story describes as “sectors that were previously considered off-limits”?