Description: Chipotle’s problems continue to grow. After an outbreak of E.coli and norovirus at its restaurants, the public health department for Seattle closed down one of its restaurants in Seattle for food-safety violations.

Source: Financial Post

Date: December 11, 2015

Text Link: http://business.financialpost.com/news/retail-marketing/chipotle-restaurant-shut-down-in-seattle-for-food-safety-violations-adding-to-woes-after-e-coli-outbreak

Questions for Discussion:

1. In your view, how will customers react to these concerns?
2. Will these violations have long term impact on Chipotle’s reputation?
3. Suggest possible strategies for Chipotle.