Description: Volkswagen represents an interesting case. It spent $77 million advertising its clean and environmentally friendly diesel engine in the American market, while its engineers were rigging these engines with software that tricked emission tests – a case of “greenwashing” the consumers.
Source: The New York Times
Date: October 17, 2015
Questions for Discussion:
- Was this a case of a company trying to oversell how socially responsible it is?
- Knowing how relevant it is to position a company as socially responsible in today’s environment, does it overly burden companies to look for shortcuts to appear socially responsible?
- Given this case, how should consumers trust other companies that portray itself to be green?