Posted by & filed under Change, Communication, Environment, Ethics, Leadership, Social Responsibility, Technology.

Description: Volkswagen represents an interesting case. It spent $77 million advertising its clean and environmentally friendly diesel engine in the American market, while its engineers were rigging these engines with software that tricked emission tests – a case of “greenwashing” the consumers.

Source: The New York Times

Date: October 17, 2015

Text Link: http://www.nytimes.com/2015/10/18/business/energy-environment/social-responsibility-that-rubs-right-off.html?ref=business&_r=0

Questions for Discussion:

    1. Was this a case of a company trying to oversell how socially responsible it is?
    2. Knowing how relevant it is to position a company as socially responsible in today’s environment, does it overly burden companies to look for shortcuts to appear socially responsible?
    3. Given this case, how should consumers trust other companies that portray itself to be green?

 

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