Description: Nokia, once the leading maker of mobile phones, had abandoned the mobile phone business in 2013 after selling its handset business to Microsoft; however, Nokia’s CEO, Rajeev Suri, indicated that Nokia may well be planning a comeback.

Source: BNN

Date: August 10, 2015

Text Link: http://www.bnn.ca/News/2015/8/10/Back-to-the-future-Nokia-prepares-for-mobile-comeback.aspx

Questions for Discussion:

1. Why did Nokia exit the mobile phone business in 2013?
2. Why is Nokia planning a comeback?
3. Suggest strategies for Nokia to make a successful comeback in to the mobile phone business?