Description: Energy has been Canada’s leading export merchandise; at least till recently, when auto sales topped the export numbers. In the wake of the oil slump, should Canada refocus on other strategic industries or skillsets to remain competitive in the global market?

Source: The Globe and Mail

Date: September 11, 2015

Text Link: http://www.theglobeandmail.com/report-on-business/economy/rebranding-the-canadian-economy-in-the-wake-of-the-oil-slump/article26340860/

Questions for Discussion:

1. Is it too early for Canada to worry about its predominant focus on oil and gas as its main export merchandize?
2. Should Canada continue its focus on other resource industries or change focus to completely different strategic industries or skillsets?
3. Suggest how Canada could rebrand its economy?