Description: Amidst falling fortunes for retail stores in Canada, one Canadian discount store that has not only survived but thrived under the harsh economic environment, is Dollarama. Recently, it reported a 22 percent surge in profits this year.

Source: CBC

Date: June 10, 2015

Video Link: http://www.cbc.ca/player/News/Business/ID/2669206539/

Questions for Discussion:

1. Discuss Dollarama’s success model.
2. What lessons can other retail stores learn from Dollarama?