Posted by & filed under New product, Strategy, Video Report.

 

Description: Despite the increasing number of retailers that have recently shut shop, Hudson’s Bay Company is betting big on retail stores. It is opening seven Saks full-line luxury department stores in Canada, in addition to 25 Saks Off Fifth sores.

Source: BNN
Date: June 03, 2015
Video Link: http://www.bnn.ca/News/2015/6/3/HBC-bets-big-on-retail-bricks-and-mortar.aspx

Questions for Discussion:

1. In light of the recent meltdown in the retail market, discuss HBC’s decision to open new stores in Canada?
2. Where will you place the bricks and mortar stores in the product life cycle? Based on where its situated on the product life cycle, discuss different growth strategies bricks and mortal stores?
3. Will HBC’s Saks stores do well in Canada?

 

Leave a Reply

Your email address will not be published. Required fields are marked *