Posted by & filed under Change, Strategy, Technology.

Description: Reports have emerged that Google’s video-streaming site, YouTube, is in the process of launching a monthly subscription service. Buoyed by success of Netflix, YouTube may also try to get consumers to spend money for creative content on Internet.

Source: CBC

Date: April 12, 2015

Text Link: http://www.cbc.ca/news/business/paying-for-youtube-the-next-experiment-in-the-tv-revolution-1.3028271

Questions for Discussion:

  1. Will you pay for YouTube?
  2. How much should YouTube charge for a monthly subscription?
  3. What are possible drawbacks if YouTube does go ahead with the monthly subscription option?

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