Description: It seems Canadians are rejecting the MBA program. Applications from Canadian students to MBA programs have declined considerably. With over 100 schools offering MBA programs, this raises a unique challenge for business schools across North America.

Source: The Globe and Mail

Date: April 03, 2015

Link: http://www.theglobeandmail.com/report-on-business/video/video-mba/article23767894/

Questions for Discussion:

1. Why are Canadian students eluding the MBA program?
2. Can business schools not simply make-up the drop in Canadian students by accepting more foreign students? What are the benefits and drawbacks of this approach?
3. How are some of the top business schools in Canada responding to this problem?
4. Suggest other actions business schools can initiate to increase enrolment among Canadian students?
5. Explain how the MBA program as a product is in its mature stage – with reference to the product life cycle theory.