Posted by & filed under Social Responsibility, Strategy, Video Report.

Description: Consumers do not want to see price increases in grocery stores – So how do companies increase their prices without annoying the consumers? Instead of increasing price, companies reduce the size of the item without reducing the price or the packaging.

Source: CBC

Date: March 20, 2015

Video and Text Link: http://www.cbc.ca/player/News/Business/ID/2659792798/

Questions for Discussion:

  1. Is this strategy OK? Why or Why not?
  2. Are consumers being cheated because there is no change in the package but the quantities inside the package is reduced?
  3. Will this create a negative brand image among consumers?

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