Description: Consumers do not want to see price increases in grocery stores – So how do companies increase their prices without annoying the consumers? Instead of increasing price, companies reduce the size of the item without reducing the price or the packaging.
Date: March 20, 2015
Video and Text Link: http://www.cbc.ca/player/News/Business/ID/2659792798/
Questions for Discussion:
- Is this strategy OK? Why or Why not?
- Are consumers being cheated because there is no change in the package but the quantities inside the package is reduced?
- Will this create a negative brand image among consumers?