Posted by & filed under Change, Environment, Ethics, Strategy.

Description: KFC, world’s largest fried chicken restaurant chain, may face pressure from consumers and environmental groups after McDonald’s announced that it would switch to chickens raised without antibiotics.

Source: Financial Post

Date: March 12, 2015

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Questions for Discussion:

  1. How does McDonald’s new strategy give them a competitive advantage?
  2. What should KFC do?
  3. Discuss how market competition can eventually benefit the environment?

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