Description: KFC, world’s largest fried chicken restaurant chain, may face pressure from consumers and environmental groups after McDonald’s announced that it would switch to chickens raised without antibiotics.

Source: Financial Post

Date: March 12, 2015

Text Link: http://business.financialpost.com/2015/03/12/what-will-kfc-do-fried-chicken-chain-faces-pressure-after-mcdonalds-says-no-antibiotics-in-chicken/

Questions for Discussion:

1. How does McDonald’s new strategy give them a competitive advantage?
2. What should KFC do?
3. Discuss how market competition can eventually benefit the environment?