Description: It seems one of the world’s most recognizable brand is in decline – McDonalds faces a severe challenge; it warned that business will be weak in the near future as it reported a 21 per cent drop in fourth-quarter earnings.
Source: CBC
Date: February 28, 2015
Link: http://www.cbc.ca/news/business/the-mcdonald-s-slump-are-golden-days-of-golden-arches-over-1.2975314
Questions for Discussion:
- Discuss the reasons for McDonalds recent slump?
- How has shift in consumer preferences influenced McDonald’s business?
- How can McDonalds restructure to retain its hold on the fast food market?
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