Posted by & filed under Change, Environment, Strategy.

Description: It seems one of the world’s most recognizable brand is in decline – McDonalds faces a severe challenge; it warned that business will be weak in the near future as it reported a 21 per cent drop in fourth-quarter earnings.

Source: CBC

Date: February 28, 2015

Link: http://www.cbc.ca/news/business/the-mcdonald-s-slump-are-golden-days-of-golden-arches-over-1.2975314

Questions for Discussion:

  1. Discuss the reasons for McDonalds recent slump?
  2. How has shift in consumer preferences influenced McDonald’s business?
  3. How can McDonalds restructure to retain its hold on the fast food market?

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