Description: In a move to halt the falling fortunes of Bombardier, the board of directors have replaced their CEO, Pierre Beaudoin, with an outsider, Alain Bellemare. Pierre Beaudoin will now be the Chairman of Bombardier in place of his father.
Source: CBC
Date: February 12, 2015
Video Link: http://www.cbc.ca/player/News/Business/ID/2653563918/
Questions for Discussion:
- What were the reasons for bringing in a new CEO?
- How much of the company’s failure should be attributed to the CEO? What about the other top managers?
- How could a new CEO help revive the company?
- What are the drawbacks of removing a CEO and then retaining him as a Chairman of the company?
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