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Description: The Montreal-based transportation giant, Bombardier Inc., is facing one of the biggest challenges in its 73-year history. Under severe attack by global competitors, Bombardier is facing a cash crunch.

Source: Business News Network

Date: February 07, 2015

Video Link:http://www.bnn.ca/News/2015/2/7/Stormy-skies-Bombardier-flies-a-risky-flight-path.aspx

Questions for Discussion:

  1. What are some of reasons for the cash crunch faced by Bombardier?
  2. Discuss briefly the different product lines that Bombardier markets?
  3. Discuss possible strategies for Bombardier to overcome this recent crunch?

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