Description: The Montreal-based transportation giant, Bombardier Inc., is facing one of the biggest challenges in its 73-year history. Under severe attack by global competitors, Bombardier is facing a cash crunch.
Source: Business News Network
Date: February 07, 2015
Video Link:http://www.bnn.ca/News/2015/2/7/Stormy-skies-Bombardier-flies-a-risky-flight-path.aspx
Questions for Discussion:
- What are some of reasons for the cash crunch faced by Bombardier?
- Discuss briefly the different product lines that Bombardier markets?
- Discuss possible strategies for Bombardier to overcome this recent crunch?
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