Description: In a pilot project across Canada, Shoppers Drug Mart has started to include a broad new range of fresh food in its stores. This comes after Loblaw’s acquisition of Shoppers Drug Mart last year and may well signal a strategic change for the drug giant.
Source: Financial Post
Date: February 06, 2015
Link: http://business.financialpost.com/2015/02/06/shoppers-drug-mart-prescription-for-food/
Questions for Discussion:
- Is this the right strategy for Shoppers Drug Mart?
- Discuss possible benefits and pitfalls of Shoppers entering in to the fresh food business?
- Discuss Loblaw’s reasoning behind this new strategy?
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