Description: DVD rental businesses such as Redbox are competing against several online media streaming options available to Canadians. Despite the increased competition, Redbox CEO, Mark Horak, is confident that Redbox offers a unique advantage over its competitors such as Netflix.

Source: CBC

Date: December 05, 2014

Video Link: http://www.cbc.ca/player/News/Business/ID/2627018058/

Questions for Discussion:

1. What is the value proposition that Redbox offers over online streaming options such as Netflix?
2. Perform a SWOT (strengths, weaknesses, opportunities and threats) analysis for Redbox?
3. Suggest strategies that can further increase the market share of Redbox in Canada.