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Description: DVD rental businesses such as Redbox are competing against several online media streaming options available to Canadians. Despite the increased competition, Redbox CEO, Mark Horak, is confident that Redbox offers a unique advantage over its competitors such as Netflix.

Source: CBC

Date: December 05, 2014

Video Link:

Questions for Discussion:

  1. What is the value proposition that Redbox offers over online streaming options such as Netflix?
  2. Perform a SWOT (strengths, weaknesses, opportunities and threats) analysis for Redbox?
  3. Suggest strategies that can further increase the market share of Redbox in Canada.

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