Description: Xerox has been one of the most successful global brands. However, given the increased competition in the technology industry, it has set about to transform itself to stay competitive.

Source: CBC

Date: September 15, 2014

Video Link: http://www.cbc.ca/player/News/Business/ID/2519524434/?page=2

Questions for Discussion:

1. How has Xerox transformed itself over the years?
2. Discuss how this transformation builds on its original core competency?
3. Suggest additional incremental changes that Xerox can make to cater to a bigger market space?