Description: The iconic motorcycle maker, Harley-Davidson, is launching it first electric motorcycle, live Wire. This is a re-invention for Harley-Davidson.

Source: Canadian Business

Date: June 23, 2014

Video Link:http://www.cbc.ca/player/News/Business/ID/2466960999/?page=2

Questions for Discussion:

1. What do you feel about this re-invention by Harley-Davidson?
2. Will this new product turn away Harley’s long-term customers?
3. Do you feel this product has a potential to be successful?