Description: Magna is a leading automotive parts supplier with more than 130,000 employees and plants located across 29 different countries. Magna’s CEO, Don Walker discusses his company’s international expansion strategy and the difficulties it faces in growing markets like Russia and China.
Source: CBC
Date: May 16, 2014
Video Link:http://www.cbc.ca/player/News/Business/ID/2457428909/
Questions for Discussion:
- Discuss the reasons why Magna operates plants in Russia?
- Which key factors determine Magna’s decision to enter a particular international market?
- How does the falling Canadian dollar help companies like Magna?
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