Posted by & filed under Strategy, Technology.

Description: Beginning next month, Air Canada will offer WiFi on few North American flights, with a plan to have WiFi on all North American flights by end of next year. Air Canada has little choice given that other competitor Airlines are also offering similar services.

Source: Business News Network

Date: April 09, 2014

Link:  http://www.bnn.ca/News/2014/4/9/Air-Canada-to-begin-WiFi-service-next-month.aspx

Questions for Discussion:

  1. What are the benefits and drawbacks to offering WiFi on airplanes?
  2. Should it be freely available or should there be a charge on WiFi?
  3. Are there other ways that Air Canada can differentiate itself from its competitors?

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