Description: Tim Hortons plans to open 500 new restaurants in Canada and 300 in the U.S. in its new five year plan—this will increase its outlets by nearly 18 percent.
Source: CBC
Date: Feb 25, 2014
Video Link: http://www.cbc.ca/player/News/Business/ID/2439551808/?page=5
Questions for Discussion:
- Appraise Tim Hortons five year expansion plan?
- Compare Tim Hortons strategy with that of Starbucks?
- Judge the effects of Tim Hortons expansion strategy on the coffee market in Canada and the U.S.?
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