Description: For sixty years, CBC was the main face of Hockey in Canada. In a massive broadcasting deal, NHL announced that Rogers has secured the national television and multimedia rights for Hockey in Canada for the next 12 years; this deal is worth a hefty $5.2 billion.

Source: CBC

Date: November 26 2013

Video link:  http://www.cbc.ca/player/News/Business/ID/2420884312/?page=2

Questions for Discussion:

1. Explain how this major deal went through?
2. How will this outcome hit CBC?
3. Can this be a risky move by Rogers? Will they be able to recover the large deal value?