Description: Lifespan of big corporations is fast shrinking: A recent study at Yale university concluded that in 1958, a Fortune 500 company could be expected to survive for at least 60 years; this life span has now come down to less than 15 years.

Source: CBC

Date: Nov. 04, 2013

Video Link:  http://www.cbc.ca/player/News/Business/ID/2415923003/?page=2

Questions for Discussion:

1. What are some of the reasons that lifespan of big corporations has shrunk significantly?
2. Do you see this trend continuing; that is, life span for large firms will continue to decline?
3. What is unique about firms such as IBM and Apple that have survived longer than others?