Posted by & filed under Entrepreneurship, Innovation/Creativity, New product, Strategy, Video Report.

Description: Amazon is now selling nearly 15,000 non-refrigerated food items to online shoppers in Canada. These items include soups, coffee, jar goods, chips and candies among others. You can now stay home and get all these food items at your door step.

Source: CBC

Date: Oct. 31, 2013

Video Link: http://www.cbc.ca/player/News/Business/ID/2415470441/

Questions for Discussion:

  1. How do you think this will impact the current grocery market in Canada?
  2. Do you think the existing grocery retail outlets such as Superstore should also go online?  Why or Why not?
  3. Will this new venture succeed in Canada?
  4. What are the possible drawbacks of this strategy?

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