Posted by & filed under Global Management, Strategy.

Description: Subsidiary of Seattle based Starbucks Corp., Starbucks Canada plans to open 150 new outlets in Canada, and most of these will be housed in new Target Stores in Canada.           

Source: Financial Post

Date: February 8 2013

Text link:  http://business.financialpost.com/2013/02/08/starbucks-canada-to-open-150-new-outlets-in-biggest-expansion-ever/

 Questions for Discussion:

  1. Which Starbucks product has fuelled it’s grown in Canada? Why do you think it became popular in Canada?
  2. What are your views on Starbucks tie-up with Target?
  3. When the economy is still struggling, is it a good strategy for Starbucks to expand so aggressively?
  4. Will this expansion hurt Tim Hortons?

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