Description: Sanofi Canada has come to market with Allerject, a new version of the device that gives step by step verbal instructions for how to use it in an emergency.
Source: Global BC
Date: January 23 2013
Video and Text Link: http://www.cbc.ca/player/News/Business/ID/2328540568/
Questions for Discussion:
- Do you agree with Jon Fairest, CEO of Sanofi Canada, that this product fills a gap in the market?
- Is it likely that this product can increase sales among parents whose own children are not allergic but their child’s friends might be?
- Do you foresee any problems with this product?
Leave a Reply