Posted by & filed under Entrepreneurship, Innovation/Creativity, New product, Video Report.

Description: Sanofi Canada has come to market with Allerject, a new version of the device that gives step by step verbal instructions for how to use it in an emergency.

Source: Global BC

Date: January 23 2013

Video and Text Link:  http://www.cbc.ca/player/News/Business/ID/2328540568/

 Questions for Discussion:

  1. Do you agree with Jon Fairest, CEO of Sanofi Canada, that this product fills a gap in the market?
  2. Is it likely that this product can increase sales among parents whose own children are not allergic but their child’s friends might be?
  3. Do you foresee any problems with this product?

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