Description: Hockey returns after a four month lockout. It is expected that local businesses should see an increase in consumer activity and sponsors will finally see some return on their investments.    

Source: thestar.com

Date: January 18 2013

Text: http://www.thestar.com/news/gta/article/1317152–nhl-lockout-return-of-hockey-will-boost-consumer-activity-near-arenas

Questions for Discussion:

1. There was a lot of skepticism around whether fans would stay away from Hockey. Do you think fan turnout will be less than what it was during last winter’s hockey games?
2. It is possible that due to a shortened season, the attendance and consumer activity will actually increase over last year’s numbers?
3. Should NHL be accountable for lost revenues to sponsors and local businesses?