Posted by & filed under Environment, Innovation/Creativity, Strategy, Video Report.

Description: Larger number of auto companies is coming out with their new lines of green cars. To make these cars more attractive, they’re also emphasizing beauty and style.

Source: The Globe and Mail

Date: November 30 2012

Text and Video Link: http://www.theglobeandmail.com/report-on-business/video/video-auto-makers-looking-for-gold-in-green/article5832130/

Questions for Discussion:

  1. Do you feel there’s a big market for electric cars?
  2. How can car companies encourage larger sales of green cars?
  3. Are consumers willing to pay higher for green cars?
  4. In a slow economy, is it a good strategy to come out with a new line of cars?

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