Description: Retailers have little information on what motivates consumers to buy green products. There seems to be no consistent pattern in their shopping of green products. This increases problems for retailers in deciding how to market green products.         

Source: BNN

Date: November 30 2012

Video and Text Link: http://www.bnn.ca/News/2012/11/30/The-trouble-of-green-shopping.aspx

Questions for Discussion:

1. Why are consumers confused about purchasing green products?
2. How can retailers better market green products?
3. Although 90% of people say they want a green product, but very few eventually buy them. What are the reasons for this?
4. Besides higher pricing, what are other possible reasons why consumers don’t buy green products?