Description: According to the latest numbers on shipment of smart phones, Research in Motion Ltd. has climbed back in to a top 5 position. However, with its new line of products such as BlackBerry 10 reaching the market only in 2013, analysts believe that RIM will have difficulty in sustaining its top 5 position.

Source: The Globe and Mail

Date: October 26 2012

Link: http://www.theglobeandmail.com/technology/business-technology/research-in-motion-climbs-back-into-top-5-in-smartphone-sales/article4680333/

Questions for Discussion:

1. Do you see RIM falling out of top 5 soon?
2. Do you feel BlackBerry 10 will revive RIM’s fortunes?
3. Discuss possible strategies for RIM to revive its market share?