Posted by & filed under Communication, Social Responsibility.

Description: Companies have little control over online advertising. They buy space on online websites to reach their potential consumers. However, they do not control where their advertisements appear.

Source: The Globe and Mail

Date: October 20 2012

Text: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/social-media-advertisings-big-risk/article4625421/

Questions for Discussion:

  1. Discuss how online advertising works?
  2. Will you be upset if brands you like appear next to questionable material?
  3. How can companies better control where their advertisement appears?

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