Description: Companies have little control over online advertising. They buy space on online websites to reach their potential consumers. However, they do not control where their advertisements appear.
Source: The Globe and Mail
Date: October 20 2012
Text: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/social-media-advertisings-big-risk/article4625421/
Questions for Discussion:
- Discuss how online advertising works?
- Will you be upset if brands you like appear next to questionable material?
- How can companies better control where their advertisement appears?
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