Description: Professor Quy Huy from INSEAD argues that many strategies fail because senior managers adopt a project management approach in executing their strategies. Managers need to take people in to account as they execute their plans.
Source: The Globe and Mail
Date: September 25 2012
Video: http://www.theglobeandmail.com/report-on-business/careers/video-factor-in-human-emotions-when-planning-strategy/article4566848/?from=4599006
Questions for Discussion:
- Do you agree with Professor Huy’s reason for why many strategies fail?
- What are some of the softer issues that managers should keep in mind while executing their strategy?
- Can a focus on human emotions lead to biases in developing and executing strategies?
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