Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »
Posts Categorized: Planning
Description: TORONTO — Canada’s remaining independent breweries know they can’t compete with the economies of scale and marketing capabilities of global conglomerates, so they’re concentrating on winning customers over by catering to craft beer lovers’ unquenchable thirst for new and innovative styles. Source: CTVNews.ca Date: Oct 08, 2017 Link: http://www.ctvnews.ca/business/canadian-independent-breweries-focusing-on-economies-of-scope-1.3624198 Questions for discussion: How are… Read more »
Description: Millennials Rejoice, These Avocados Have Less Fat Source: Fortune.com – video report Date: Oct 13, 2017 Link: http://for.tn/2ymChmc Questions for discussion: Do you think the North American market would respond to this new product? Who would likely be the target customer for this product? How would you set the price relative to current avocados in… Read more »
Description: Drugstore chains and pharmacy-benefit managers are likely at risk, Wall Street analysts say Source: MarketWatch.com Date: Oct 14, 2017 Link: http://www.marketwatch.com/story/is-amazon-getting-into-the-pharmacy-business-this-is-what-you-need-to-know-2017-10-09?siteid=nwtwk Questions for discussion: Do you think this move would be good for the firm? Why? What are the synergies already in place at Amazon that gives one confidence that the project would be… Read more »
Description: WASHINGTON — People make poor economic choices. Source: FinancialPost.com Date: Oct 09, 2017 Link: http://business.financialpost.com/pmn/business-pmn/economics-prize-last-of-the-nobels-to-be-awarded Questions for discussion: What is the basic idea behind Richard Thaler’s economic theories? What do they mean for managers of businesses?
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #587 – Host: Mitch Joel. He’s one of the most respected thinkers in digital media. It’s mostly due to his YouTube rants… and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU… Read more »
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »
Description: A former chief executive of Sears Canada says complete liquidation is inevitable and is the only likely outcome for the troubled retailer. “It sounds like it’s an inevitability,” said Mark Cohen, in an interview on BNN Wednesday. Source: BNN.com – video report Date: Sep 28, 2017 Link: http://www.bnn.ca/tragically-pathetic-former-sears-ceo-says-total-liquidation-is-inevitable-1.875337/fabrice-taylor-s-top-picks~1225912 Questions for discussion: Why is liquidation… Read more »
Description: Consider these options before you book your trip. Source: CNNMoney.com – video report Date: Oct 04, 2017 Link: http://for.tn/2y1TO2U Questions for discussion: Explain why ticket prices vary as they do during the year. What other products or services are likely to follow the same price patterns?
Description: Amazon.com Inc. is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service Inc. and FedEx Corp. Source: Bloomberg.com Date:… Read more »