Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
Posts Categorized: Planning
G.M. Unveils Its Driverless Cars, Aiming to Lead the Pack
Description: SAN FRANCISCO — For more than a year, General Motors has tantalized investors with plans to build its future around self-driving cars. Source: NYTimes.com Date: Nov 30, 2017 Link: https://www.nytimes.com/2017/11/29/business/gm-driverless-cars.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=12&pgtype=sectionfront Questions for discussion: What do you think of the progress made at GM? Do you think GM can become a global competitor in the… Read more »
Where Macy’s Came From
Description: In the beginning, Macy’s was one store in New York. And Bloomingdale’s was one store in New York, and Filene’s in Boston, and Wanamaker’s in Philadelphia, and Bullock’s in Los Angeles, and Marshall Field’s in Chicago. Throughout the 20th century, waves of consolidation concentrated independently run stores in the hands of fewer and larger… Read more »
A Positive Outlook for Canada’s Podcast Market
Description: Podcasts have been around for a while, but only in recent years have they gotten attention from brands. Source: eMarketer.com Date: Nov 20, 2017 Link: https://www.emarketer.com/Article/Positive-Outlook-Canadas-Podcast-Market/1016770?ecid=NL1001 Questions for discussion: What does Corey Coates say about podcasting in Canada? Why do you think podcasting is growing in popularity in Canada? Create an outline of topics… Read more »
No soup for you? Campbell plunges on poor sales
Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales. Source: CNNMoney.com – video report Date: Nov 22, 2017 Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html Questions for discussion: Why is the company stock value falling?… Read more »
10 psychological retail tricks to make you splurge Black Friday
Description: Watch out for these retail strategies when shopping this holiday season Source: MarketWatch.com Date: Nov 22, 2017 Link: https://www.marketwatch.com/story/10-retail-tricks-that-make-you-spend-more-2013-12-04 Questions for discussion: Do you think these retailing strategies work? What else would you advise retail managers do to generate more holiday shopping sales?
Your Favorite Radio Hits May Go Silent
Description: Songwriters threaten to withhold their music if stations don’t give them a bigger share of revenue. Source: Bloomberg.com Date: Nov 22, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-22/your-favorite-radio-hits-may-go-silent Questions for discussion: Explain how the music industry pays royalties to artists. Do you think the artists can reasonably demand more from distributors? Is this a zero-sum game?
Why French’s ketchup is here to stay (sorry, Heinz)
Description: Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working. Source: Macleans.ca Date: Nov 02, 2017 Link: http://www.macleans.ca/economy/business/why-frenchs-ketchup-is-here-to-stay-sorry-heinz/ Questions for discussion: Summarize the history in this situation. What lessons should managers learn from what happened and the current situation?
Walmart is killing Target and making Amazon sweat
Description: Many retailers are in a world of pain because of Amazon. Walmart is not one of them. It beat Wall Street forecasts for sales and profit on Thursday and improved its forecast for holiday shopping. The stock rose nearly 9% to an all-time high. Source: CNNMoney.com – video report Date: Nov 16, 2017 Link:… Read more »
Self-Driving Trucks May Be Closer Than They Appear
Description: Trucks will someday drive themselves out of warehouses and cruise down freeways without the aid of humans or even a driver’s cab — about that there seems little disagreement. The question is how soon that day gets here. Source: NYTimes.com Date: Nov 13, 2017 Link: https://www.nytimes.com/2017/11/13/business/self-driving-trucks.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the factors pushing… Read more »
