Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Posts Categorized: Planning
Why Facebook Is Cleaning Up The Neighborhood
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
This Army of AI Robots Will Feed the World
Description: And it could do it while eliminating herbicides, replenishing topsoil, and reducing carbon consumption. If all goes to plan. Source: Bloomberg.com Date: Jan 11, 2018 Link: https://www.bloomberg.com/news/features/2018-01-11/this-army-of-ai-robots-will-feed-the-world Questions for discussion: What does the article say about the future uses of technology? How will these predictions affect business and workers?
Small business optimism at three-year high, with $140B in spending to come in 2018: BDC study
Description: Business acquisitions to skyrocket unprecedented 79% as Boomers start selling off to retire Source: FinancialPost.com Date: Jan 16, 2018 Link: http://business.financialpost.com/entrepreneur/0116-biz-dd-bdcsurvey Questions for discussion: What does the article say about the state of small businesses and the transition taking place? What does this suggest to you about the future health of small business in… Read more »
Beer Canada calls on feds to axe increasing beer tax as consumption trends down
Description: The federal government’s plan to hike excise taxes on beer every year will result in consumers paying more for the alcoholic beverage and business owners investing less in their operations, says an industry association fighting the change. Source: NationalPost.com Date: Jan 16, 2018 Link: http://nationalpost.com/pmn/news-pmn/canada-news-pmn/beer-canada-calls-on-feds-to-axe-increasing-beer-tax-as-consumption-trends-down Questions for discussion: What does the article say about… Read more »
Cracking down on big tech: Tech-lash gains momentum
Description: Alexandra Suich Bass, The Economist U.S. tech editor, discusses the accusations that tech is too big, addictive and destructive. Cracking down on big tech: Tech-lash gains momentum from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018 Link: https://www.cnbc.com/video/2018/01/19/cracking-down-on-big-tech-tech-lash-gains-momentum.html Questions for discussion: What are the arguments suggesting the chances of big breakups or… Read more »
Flu season could cost employers $9 billion in productivity
Description: Dr. William Schaffner, Vanderbilt School of Medicine, and Andy Challenger, of Challenger, Gray & Christmas, discuss how the flu affects the US economy and how people can avoid illness during a tough flu season. Flu season could cost employers $9 billion in productivity from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018… Read more »
What Could Kill the Bitcoin Boom
Description: Digital money has a very human vulnerability: psychology. Source: Bloomberg.com Date: Jan 17, 2018 Link: https://www.bloomberg.com/news/articles/2018-01-17/what-could-kill-the-bitcoin-boom Questions for discussion: What does the report say about what is driving Bitcoin valuations? Should Bitcoin be considered “investing”? Should managers use Bitcoin for payments?
Who Owns the Online Experience? A Discussion of Net Neutrality
Description: In the latest episode of “Behind the Numbers,” eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers. Source: eMarketer.com Date: Jan 19, 2018 Link: https://www.emarketer.com/content/who-owns-the-online-experience-a-discussion-of-net-neutrality Questions for discussion: What are the arguments surrounding net neutrality? What is your opinion on the issue? Explain?
The Difficulties With Facebook’s News Feed Overhaul
Description: Imagine you’re a cookie mogul. You figured out a way to make lots of money by giving away delicious cookies for free, and in less than a decade, you created a global cookie behemoth. Source: NYTimes.com Date: Jan 13, 2018 Link: https://www.nytimes.com/2018/01/12/technology/facebook-news-feed-overhaul.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is changing at Facebook? Do you think this… Read more »
