Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #606 – Host: Mitch Joel. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport. Source: Sixpixels.mirumagency.com Date: Feb 24, 2018 Link: http://sixpixels.mirumagency.com/podcast/archives/spos-606—become-a-superconnector-with-scott-gerber/ Questions for discussion: What is the key lesson you took away from this discussion? Why are relationships… Read more »
Posts Categorized: Planning
These Triplet Models Want to Take This Town by the Throat
Description: Hundreds of people, many dressed in elaborate fur and sequined outfits, packed the Grand Central Cipriani restaurant on Thursday for the runway show of Romeo & Juliet Couture. Source: NYTimes.com Date: Feb 13, 2018 Link: https://www.nytimes.com/2018/02/13/fashion/levesque-triplets-models-new-york-fashion-week.html?rref=collection%2Fsectioncollection%2Fbusiness-smallbusiness&action=click&contentCollection=smallbusiness®ion=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=sectionfront Questions for discussion: What impact do you think these models have on the brand by virtue of their unique… Read more »
Digital Video Industry Continues to Grow in Size and Complexity
Description: The growth of the US digital video advertising industry is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. Source: eMarketer.com Date: Feb 23, 2018 Link: https://www.emarketer.com/content/digital-video-industry-continues-to-grow-in-size-and-complexity Questions for discussion: Summarize the data and what it means for decision-makers? Why do you… Read more »
Industry of dating sites, apps ‘very mature,’ but fresh investors still take the leap
Description: ‘It’s an industry that, to me, had its day,’ says Bruce Croxon, co-founder of Lavalife Source: CBC.ca – video report Date: Feb 14, 2018 Link: http://www.cbc.ca/news/business/business-online-dating-1.4533936 Questions for discussion: In what way is this industry maturing? Do you agree with Bruce Croxon’s assessment of the industry? Why are there still new entries? Describe a… Read more »
SPOS #605 – Next Level Negotiation Skills With Chris Voss
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #605 – Host: Mitch Joel. His book is easily one of the best books that I have read in a very long time. The concept of negotiating has been a hot topic for authors and business speakers for a very long time…. Read more »
Boeing Is Killing It by Squeezing Its Suppliers
Description: Under CEO Dennis Muilenburg, the industrial giant has turned unapologetically hard-nosed. Source: Bloomberg.com Date: Feb 14, 2018 Link: https://www.bloomberg.com/news/features/2018-02-14/boeing-is-killing-it-by-squeezing-its-suppliers Questions for discussion: How has Boeing’s strategic management changed, according to the article? Do you think this way of doing business is sustainable?
4 lessons you can learn from the U.S. Olympic team
Description: It might seem like you have little in common with the Olympians competing in the Winter Games this month. Source: MarketWatch.com Date: Feb 15, 2018 Link: https://www.marketwatch.com/story/4-lessons-you-can-learn-from-the-us-olympic-team-2018-02-15 Questions for discussion: What are the lessons you can learn, according to the article? Which do you think is the most difficult to learn?
As the Streaming Wars Heat Up, Ryan Murphy Cashes In
Description: The battle between the Hollywood establishment and the streaming-media giants has caused big changes in the entertainment industry in recent months, driving up the prices of major stars and series producers while leaving traditional companies in danger of losing relevance. Source: NYTimes.com Date: Feb 14, 2018 Link: https://www.nytimes.com/2018/02/14/business/media/streaming-wars-ryan-murphy.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: How has negotiations… Read more »
Why Disclosure Is Essential When It Comes to Influencer
Description: Many players still don’t reveal their ties to one another Source: eMarketer.com Date: Feb 11, 2018 Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing Questions for discussion: What does the article say about influence marketing and the issue of disclosure? What do you think managers should do? Why?
The Top 5 Super Bowl Ads Of 2018 (And The One Absolute Worst)
Description:The Top 5 Super Bowl Ads Of 2018 (And The One Absolute Worst) Source: FastCompany.com – video report Date: Feb 05, 2018 Link: https://www.fastcompany.com/40525928/the-top-5-super-bowl-ads-of-2018-and-the-one-absolute-worst Questions for discussion: What is the message sent in each ad? Which ad do you think is the most successful? Why? Which do you think is least successful? Why?
