Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent

Posted by & filed under Communication, Control, Decision Making, Global Management, Management, Planning, Strategy, Technology.

Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »

OPINION: Finance course should be required

Posted by & filed under Human Resource Management, Management, Planning.

Description: Although many students may sulk at requiring additional classes, a finance class will create beneficial knowledge for the next generation of career-oriented adults. Source: KSUSentinel.com Date: Mar 04, 2019 Link: http://ksusentinel.com/2019/03/04/opinion-finance-course-should-be-required/ Questions for discussion: What are the primary arguments for making a course mandatory? Do you think it would help solve personal financial problems… Read more »

Meet the executives who have made Netflix food TV

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Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »

How Amazon’s situation in New York compares to Uber’s

Posted by & filed under Global Management, Innovation/Creativity, Leadership, Management, Negotiation, Planning, Social Responsibility, Strategy.

Description: Josh Mohrer, former general manager of Uber New York and now co-founder of Moving Capital, joins “Squawk Box” to discuss business in New York following the controversies with Uber and Amazon. How Amazon’s situation in New York compares to Uber’s from CNBC. Source: CNBC.com – video report Date: Feb 04, 2019 Link: https://www.cnbc.com/video/2019/02/22/how-amazons-situation-in-new-york-compares-to-ubers.html Questions… Read more »

Warren Buffett’s Big Consumer Bets Bite Back

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Description: Warren Buffett has warned investors to stay in their circle of competence when it comes to bets. But now, more than 30 years after Buffett started plowing money into Coca-Cola Co., the rules of the consumer-product game have changed. Source: Bloomberg.com – video report Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/articles/2019-02-22/buffett-s-consumer-bets-bite-as-kraft-coca-cola-face-pressure?srnd=premium Questions for discussion: Why did… Read more »

How Forbes Is Digitally Transforming Itself

Posted by & filed under Global Management, Innovation/Creativity, Management, New product, Planning, Technology.

Description: Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely. Source: eMarketer.com Date: Feb 21, 2019 Link: https://www.emarketer.com/content/how-forbes-is-digitally-transforming-itself?ecid=NL1001 Questions for discussion: What… Read more »

Why college is so expensive in America

Posted by & filed under Compensation & Benefits, Ethics, Global Management, Human Resource Management, Innovation/Creativity, Leadership, Management, Planning, Social Responsibility, Strategy.

Description: Why college is so expensive in America Why college is so expensive in America from CNBC. Source: CNBC.com – video report Date: Feb 01, 2019 Link: https://www.cnbc.com/video/2019/02/02/why-college-expensive-higher-education-student-loan-debt.html Questions for discussion: Summarize what the report says about the state of the “college education industry” today. What draws people to college? Should students pay for college… Read more »

Google sister company wants a cut of Toronto’s property taxes for developing smart city

Posted by & filed under Communication, Conflict, Control, Decision Making, Entrepreneurship, Environment, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Negotiation, Operations Management, Planning, Social Responsibility, Strategy, Technology.

Description: Alphabet’s Sidewalk Labs wants a cut of Toronto’s revenue to build out its vision of a futuristic data-driven smart city. Source: FinancialPost.com Date: Feb 15, 2019 Link: https://ca.finance.yahoo.com/news/google-sister-company-wants-cut-torontos-property-taxes-developing-smart-city-164129521.html Questions for discussion: What are the managerial issues related to this thinking for the firms and for governments? Do you think firms should be pushing for… Read more »

Huawei Sting Offers Rare Glimpse of the U.S. Targeting a Chinese Giant

Posted by & filed under Conflict, Control, Decision Making, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Negotiation, New product, Planning, Strategy, Teams, Technology.

Description:  Diamond glass could make your phone’s screen nearly unbreakable—and its inventor says the FBI enlisted him after Huawei tried to steal his secrets. Source: Bloomberg.com Date: Feb 04, 2019 Link: https://www.bloomberg.com/news/features/2019-02-04/huawei-sting-offers-rare-glimpse-of-u-s-targeting-chinese-giant?srnd=businessweek-v2 Questions for discussion: What does this report say about industrial espionage and management? What should managers take away from this report?

Anheuser-Busch tries to make amends with corn farmers after Super Bowl ad

Posted by & filed under Communication, Control, Decision Making, Diversity, Environment, Ethics, Innovation/Creativity, Leadership, Management, New product, Planning, Social Responsibility, Strategy, Teams.

Description: New York (CNN)Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan “brewed with no corn syrup” during Sunday’s Super Bowl. Source: CNNMoney.com – video report Date: Feb 04, 2019 Link: https://www.cnn.com/2019/02/04/business/anheuser-busch-corn-super-bowl/index.html Questions for discussion: Why was… Read more »