Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests. Source: NBC.com Date: Jan 08, 2019 Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251 Questions for discussion: Summarize the criticisms leveled at the health care industry in this report? Do you agree with the assessments? How should the industry, governments, and… Read more »
Posts Categorized: Strategy
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says
Description: The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy. Source: NYTimes.com Date: Jan 16, 2019 Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html Questions for discussion: Summarize the highlights in this report. What do you think is motivating FB to publicize this… Read more »
How Starbucks went from one coffee bean store to an $80B business
Description: In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn’t come without growing pains. How Starbucks went from one coffee bean store to an $80B business from CNBC. Source: CNBC.com – video report Date: Jan 07, 2019… Read more »
More stock market carnage could force Trump to make a China trade deal, expert says
Description: The U.S. and China are unlikely to reach a full deal at the end of their 90-day ceasefire on tit-for-tat tariffs, but a sustained decline in markets will push President Donald Trump to close a deal, an expert told CNBC on Monday. Source: CNBC.com – video report Date: Jan 07, 2019 Link: https://www.cnbc.com/2019/01/07/us-china-trade-talks-trump-will-be-push-to-make-a-trade-deal-with-china-should-markets-continue-to-tank.html Questions for discussion: How do tariffs affect American businesses?… Read more »
Want to Reach Gamers? Try Mobile
Description: Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play Source: eMarketer.com Date: Jan 10, 2019 Link: https://www.emarketer.com/content/mobile-gaming-poised-for-significant-growth-in-2019?ecid=NL1001 Questions for discussion: What does the report say about the future of mobile gaming? What are the opportunities available to developers for monetizing… Read more »
Big Innovation With Tendayi Viki – This Week’s Six Pixels of Separation Podcast
Description: Innovation is a big word. It’s a tough word and many businesses claim to be doing it… but few can demonstrate it (well). Source: SixPixels.com – podcast Date: Jan 01, 2019 Link: https://www.sixpixels.com/articles/archives/big-innovation-with-tendayi-viki-this-weeks-six-pixels-of-separation-podcast/ Questions for discussion: What does the interview teach you about innovation and development? What is your general impression of the ideas… Read more »
Nearly 75% of entrepreneurs will exit their businesses in 10 years. Who will fill their shoes?
Description: Selling up is a huge emotional challenge, compounded by tax regulations and finding someone qualified to step into the business: Opinion Source: FinancialPost.com Date: Dec 13, 2018 Link: https://business.financialpost.com/entrepreneur/nearly-75-of-smb-owners-will-exit-their-businesses-in-10-years-who-will-fill-their-shoes Questions for discussion: Given that many existing small businesses will be available for acquisition in the near term, how should their current owners find their… Read more »
Salesforce’s Marc Benioff unplugged for two weeks, and had a revelation that could change the tech industry
Description: In early July 2018, Marc Benioff packed his iPhone and iPad into a FedEx envelope and mailed it to his summer home in Hawaii. The billionaire CEO of Salesforce then hopped on a plane out of San Francisco for a quiet two-week vacation across the Galapagos Islands, Bora Bora and Easter Island. Source: CNBC.com – video report Date:… Read more »
Amazon’s Biggest Bull Says It Should Disrupt Gas Stations
Description: Amazon.com Inc. is a dominant player in industries as diverse as cloud computing, streaming media, and of course e-commerce, but the next business it should set its sights on is decidedly more old fashioned: gas stations. Source: Bloomberg.com – video report Date: Jan 02, 2019 Link: https://www.bloomberg.com/news/articles/2019-01-02/amazon-should-disrupt-gas-stations-says-street-s-biggest-bull Questions for discussion: What are the pros… Read more »
Some Bad (and Good) News for Facebook in 2019
Description: Looking ahead to key digital trends in 2019, eMarketer’s analysts render a bad news/good news pair of predictions for Facebook. Source: eMarketer.com Date: Dec 04, 2018 Link: https://www.emarketer.com/content/predicting-some-bad-news-and-good-news-for-facebook-in-2019 Questions for discussion: What does the report say about expected online viewing behaviors? What does this mean for online businesses and FB in particular?
