Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. Source: eMarketer.com Date: Feb 25, 2019 Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001 Questions for discussion: Summarize the key points… Read more »
Posts Categorized: Strategy
Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »
Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging… Read more »
Description: The CEO of SNC-Lavalin says the company plans to “vigorously defend” itself in the court case as the centre of the unfolding political scandal in Ottawa, and says the company’s hard-working employees are being used “as pucks in a political hockey game.” Source: CBC.ca Date: Feb 22, 2019 Link: https://www.cbc.ca/news/business/snc-lavalin-losses-fourth-quarter-dividend-slashed-1.5029425 Questions for discussion: What… Read more »
Description: Josh Mohrer, former general manager of Uber New York and now co-founder of Moving Capital, joins “Squawk Box” to discuss business in New York following the controversies with Uber and Amazon. How Amazon’s situation in New York compares to Uber’s from CNBC. Source: CNBC.com – video report Date: Feb 04, 2019 Link: https://www.cnbc.com/video/2019/02/22/how-amazons-situation-in-new-york-compares-to-ubers.html Questions… Read more »
Description: Warren Buffett has warned investors to stay in their circle of competence when it comes to bets. But now, more than 30 years after Buffett started plowing money into Coca-Cola Co., the rules of the consumer-product game have changed. Source: Bloomberg.com – video report Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/articles/2019-02-22/buffett-s-consumer-bets-bite-as-kraft-coca-cola-face-pressure?srnd=premium Questions for discussion: Why did… Read more »
Description: The industry generates a lot of enthusiasm and little revenue, but that could be changing. Source: Bloomberg.com Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/features/2019-02-22/everybody-makes-podcasts-can-spotify-make-them-profitable?srnd=premium Questions for discussion: Summarize the highlights in this report that would be of interest to developers. What are the barriers to profitability for developers?
Description: Why college is so expensive in America Why college is so expensive in America from CNBC. Source: CNBC.com – video report Date: Feb 01, 2019 Link: https://www.cnbc.com/video/2019/02/02/why-college-expensive-higher-education-student-loan-debt.html Questions for discussion: Summarize what the report says about the state of the “college education industry” today. What draws people to college? Should students pay for college… Read more »
Description: Alphabet’s Sidewalk Labs wants a cut of Toronto’s revenue to build out its vision of a futuristic data-driven smart city. Source: FinancialPost.com Date: Feb 15, 2019 Link: https://ca.finance.yahoo.com/news/google-sister-company-wants-cut-torontos-property-taxes-developing-smart-city-164129521.html Questions for discussion: What are the managerial issues related to this thinking for the firms and for governments? Do you think firms should be pushing for… Read more »
Description: Diamond glass could make your phone’s screen nearly unbreakable—and its inventor says the FBI enlisted him after Huawei tried to steal his secrets. Source: Bloomberg.com Date: Feb 04, 2019 Link: https://www.bloomberg.com/news/features/2019-02-04/huawei-sting-offers-rare-glimpse-of-u-s-targeting-chinese-giant?srnd=businessweek-v2 Questions for discussion: What does this report say about industrial espionage and management? What should managers take away from this report?