Description: External and internal factors inhibit change Source: eMarketer.com Date: Nov 23, 2018 Link: https://www.emarketer.com/content/inertia-prevents-marketers-from-reevaluating-their-spend?ecid=NL1001 Questions for discussion: What does the research say? How should managers deal with this issue?
Posts Categorized: Strategy
It will take much bigger thinking if Canada is to compete with giants in the ideas economy
Description: Kevin Carmichael: Generating economic growth from ideas instead of goods will require different policies than the ones with which we have become comfortable Source: FinancialPost.com Date: Nov 15, 2018 Link: https://business.financialpost.com/technology/it-will-take-much-bigger-thinking-if-canada-is-to-compete-with-giants-in-the-ideas-economy#comments-area Questions for discussion: What does the article say about the future vision for Canadian companies if GDP is to grow substantially? Do you… Read more »
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis
Description: Sheryl Sandberg was seething. Inside Facebook’s Menlo Park, Calif., headquarters, top executives gathered in the glass-walled conference room of its founder, Mark Zuckerberg. Source: NYTimes.com Date: Nov 14, 2018 Link: https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html Questions for discussion: Summarize the criticism aimed at the firm and its management in this report. Do you agree with the evaluation and… Read more »
PG&E has lost half its value this week as shareholders fear utility’s role in California wildfires
Description: PG&E’s stock has lost more than half its value this week as shareholders flee the utility amid concerns that its equipment may be partly responsible for the most destructive wildfire in California’s history. Source: CNBC.com Date: Nov 13, 2018 Link: https://www.cnbc.com/2018/11/15/pge-has-lost-half-its-value-as-shareholders-fear-its-role-in-ca-fire.html Questions for discussion: Why has the company stock value fallen? What does this scenario… Read more »
Walmart’s focus on lower prices, e-commerce pays off as costs rise and tariffs loom
Description: Walmart reported 43% e-commerce growth and U.S. same-store sales growth of 3.4% in the third quarter Source: MarketWatch.com Date: Nov 15, 2018 Link: https://www.marketwatch.com/story/walmarts-focus-on-lower-prices-e-commerce-pays-off-as-costs-rise-and-tariffs-loom-2018-11-15 Questions for discussion: Summarize and interpret the reported financial results at Walmart. What explains these results?
This Illustrator Is Projected to Make $700,000 This Year, and She Says She Couldn’t Have Done It Without Instagram
Description: In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. Source: Entrepreneur.com Date: Nov 14, 2018 Link: https://www.entrepreneur.com/article/323282?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key lessons learned from this interview. Create a sketch of another idea that you think could match this design.
Facebook takes on LinkedIn as a career portal with e-learning, expanded mentorship and jobs features
Description: With the launch of a way for people to connect with each other in mentoring relationships, and to look for jobs, Facebook has over the last year or so slowly been encroaching on LinkedIn’s territory as the go-to platform for people who want to leverage their networks of contacts to expand their career prospects. Source: TechCrunch.com Date: Nov13,… Read more »
Google will take over part of DeepMind’s health business
Description: Alphabet is working to organize its many health projects. Source: Engadget.com Date: Nov 13, 2018 Link: https://www.engadget.com/2018/11/13/google-takes-over-deepmind-health/?yptr=yahoo Questions for discussion: Do you think these acquisitions are appropriate areas for future growth for Google? What does Google offer these firms that drives these deals?
How Magic Johnson convinced Howard Schultz to partner with him and build more Starbucks stores
Description: With five NBA Championships, an Olympic gold medal and various MVP awards to his name, Earvin “Magic” Johnson will go down as one of the greatest basketball players of all time. But the former Laker may be remembered for his business skills as well as his signature hook shot. Source: CNBC.com – video report… Read more »
3 Key Strategies for Succeeding at Marketing on Mobile
Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. Source: Entrepreneur.com Date: Nov 06, 2018 Link: https://www.entrepreneur.com/article/322350?utm_source=newsletter&utm_medium=email Questions for discussion: Describe the key recommendation in this article. Create an example for a consumer products firm… Read more »
