Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »
Posts Categorized: Management
Airbus has no plans to buy out Bombardier after CSeries partnership, CEO says
Description: Airbus chief tells Montreal he believes aerospace analysts have underestimated demand and he can sell thousands of CSeries jets Source: FinancialPost.com Date: Oct 20, 2017 Link: http://business.financialpost.com/transportation/airlines/airbus-ceo-says-expects-to-sell-thousands-of-cseries-jets Questions for discussion: Using SWOT analysis, describe the deal between these companies. How will management at Bombardier have to change, as a result of this deal? Do… Read more »
Nature’s Mix removes cancer claim from granola label after Marketplace investigation into ‘superfoods’
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »
Facebook Makes a New Bid to Woo Teens
Description: Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.) Source: eMarketer.com Date: Oct 18, 2017 Link: https://www.emarketer.com/Article/Facebook-Makes-New-Bid-Woo-Teens/1016634?ecid=NL1001 Questions for discussion: Why… Read more »
Skechers stock soars as sneaker sales surge
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Hollywood has never seen competition like Netflix
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
How Sears could stir ‘a lot of instability’ in holiday season
Description: Sears Canada is poised to be an agent of chaos for the retail industry this holiday shopping season, as the the prospect of deep discounts looms large over competing big box stores. While the company’s planned liquidation is sure to reverberate through the industry heading into year’s end, a pair of retail experts say… Read more »
Canadian independent breweries focusing on ‘economies of scope’
Description: TORONTO — Canada’s remaining independent breweries know they can’t compete with the economies of scale and marketing capabilities of global conglomerates, so they’re concentrating on winning customers over by catering to craft beer lovers’ unquenchable thirst for new and innovative styles. Source: CTVNews.ca Date: Oct 08, 2017 Link: http://www.ctvnews.ca/business/canadian-independent-breweries-focusing-on-economies-of-scope-1.3624198 Questions for discussion: How are… Read more »
Gretchen Carlson: How I Handled Sexual Harassment
Description: “You find out who your friends are in a big way when you come forward” Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2ygZqGr Questions for discussion: What lessons should managers take away from this discussion? What lessons are presented here for women in the workplace?
Is Amazon getting into the pharmacy business? This is what you need to know
Description: Drugstore chains and pharmacy-benefit managers are likely at risk, Wall Street analysts say Source: MarketWatch.com Date: Oct 14, 2017 Link: http://www.marketwatch.com/story/is-amazon-getting-into-the-pharmacy-business-this-is-what-you-need-to-know-2017-10-09?siteid=nwtwk Questions for discussion: Do you think this move would be good for the firm? Why? What are the synergies already in place at Amazon that gives one confidence that the project would be… Read more »
