Description: In early July 2018, Marc Benioff packed his iPhone and iPad into a FedEx envelope and mailed it to his summer home in Hawaii. The billionaire CEO of Salesforce then hopped on a plane out of San Francisco for a quiet two-week vacation across the Galapagos Islands, Bora Bora and Easter Island. Source: CNBC.com – video report Date:… Read more »
Posts Categorized: New product
Description: Looking ahead to key digital trends in 2019, eMarketer’s analysts render a bad news/good news pair of predictions for Facebook. Source: eMarketer.com Date: Dec 04, 2018 Link: https://www.emarketer.com/content/predicting-some-bad-news-and-good-news-for-facebook-in-2019 Questions for discussion: What does the report say about expected online viewing behaviors? What does this mean for online businesses and FB in particular?
Description: CNN’s Dr. Sanjay Gupta explains how to use Apple Watch’s built-in ECG monitor. Source: CNN.com – video report Date: Dec 04, 2018 Link: https://www.cnn.com/videos/business/2018/12/05/apple-watch-ecg-app-health-review.cnn-business/video/playlists/top-news-videos/ Questions for discussion: Do you think this device will significantly increase consumer choice for Apple in place of other brands? Who is the target market for this and other health… Read more »
Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal. Source: CNBC.com Date: Dec 06, 2018 Link: https://www.cnbc.com/2018/12/06/apple-pursuing-violent-israeli-show-nevelot-richard-gere-to-star.html Questions for discussion: Why is… Read more »
Description: Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer. But are the benefits worth the cost? Source: eMarketer.com Date: Dec 06, 2018 Link: https://www.emarketer.com/content/rewarded-video-helps-mobile-advertisers-move-on-from-impressions?ecid=NL1001 Questions for discussion: What… Read more »
Description: Apple needs a new product, as iPhone sales slow and drag the company’s stock lower, and it has three possible winners in the pipeline already, according to HSBC analysts. Source: CNBC.com – video report Date: Dec 04, 2018 Link: https://www.cnbc.com/2018/12/04/apples-new-winner-besides-the-iphone-could-be-ar-car-or-health-hsbc.html Questions for discussion: What are the new products in the pipeline? How can revenue be generated… Read more »
Description: Why are we suddenly talking about canned tuna and millennials? The Wall Street Journal reported on Sunday that overall consumption of the packaged fish has declined by more than 40 percent in the United States over the last three decades, according to the Department of Agriculture. Source: NYTimes.com Date: Dec 04, 2018 Link: https://www.nytimes.com/2018/12/03/business/canned-tuna-millennials.html Questions… Read more »
Description: After a three-year hiatus, the husband-wife duo behind Kiosk, the revered concept store, return with a new collection–just in time for the holidays. Source: FastCompany.com Date: Dec 04, 2018 Link: https://www.fastcompany.com/90274173/kiosk-the-cult-status-design-store-is-back Questions for discussion: Is this really such a unique business model? Do you think it can find a large enough market in order… Read more »
Description: In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing? Source: eMarketer.com – podcast Date: Dec 04, 2018 Link: https://www.emarketer.com/content/podcast-the-charm-of-social-stories?ecid=NL1001… Read more »
Description: She’s CEO of a billion-dollar brand, but she’s always looking to invent the next big thing. Source: Entrepreneur.com Date: Nov 28, 2018 Link: https://www.entrepreneur.com/article/322936?utm_source=newsletter&utm_medium=email Questions for discussion: Why do you suppose Sara Blakely has been so successful as an entrepreneur and manager? Why is it important to “know your limits”, according to Sara Blakely?