Description: The founding family explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2efZBpe Questions for discussion: Explain the growth and success of the company. To which market segments does the company sells.
Posts Categorized: New product
Description: Group Worldwide Chairman Sandi Peterson explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2e13UGZ Questions for Discussions: What does Sandi Peterson mean by selling the “experience” as well as the product to consumers? How is this facilitated through Internet technologies?
Description: Elon Musk is about to unveil a home solar system that could transform electricity. Source: Bloomberg.com Date: Oct 28, 2016 Link: http://www.bloomberg.com/news/articles/2016-10-28/here-are-six-things-we-know-about-tesla-s-new-solar-strategy Questions for Discussions: What vision does Elon Musk have for energy production and transportation? What do you think of his vision becoming reality?
Description: In this in-depth report, learn why self-driving cars are inevitable, what the industry is doing about safety, and what it will take to get autonomous vehicles into the mainstream. Source: ZDnet.com Date: Oct 28, 2016 Link: http://www.zdnet.com/article/our-autonomous-future-how-driverless-cars-will-be-the-first-robots-we-learn-to-trust/?loc=newsletter_large_thumb_related&ftag=TRE6a12a91&bhid=24945926463730998463890840575568 Questions for Discussions: What are the issues related to consumer acceptance of an autonomous world? What can… Read more »
Description: Alex Adelman has already built and sold his company to PopSugar Inc. Source: Fortune.com – video report Date: Oct 21, 2016 Link: http://for.tn/2eC9UoE Questions for discussion: What does Cosmic do for buyers and sellers? How is Alex Adelman a typical entrepreneur?
Description: Carolyn Tastad explains Source: Fortune.com – video report Date: Oct 20, 2016 Link: http://for.tn/2dDksoz Questions for Discussions: Why has P&G reduced its portfolio of products? Do you think it is a “smart” decision? How does this thinking permit the development of new categories in the portfolio?
Description: Samuel Burke takes a look at the Kodak Ektra, the camera-maker’s first endeavor into the smartphone market. While the phone is thick, it packs a 21-megapixel camera into a retro-styled body. Source: CNNMoney.com – video report Date: Oct 20, 2016 Link: http://money.cnn.com/video/technology/2016/10/20/kodak-ektra-smartphone.cnnmoney/index.html Questions for Discussions: Who do you think the ideal target customer is… Read more »
Description: Samsung is in damage control mode over exploding Note 7 smartphones. The Gandalf Group’s David Herle, who has corporate crisis management experience, tells BNN how the Samsung can save its brand and repair its reputation with both consumers and carriers. Source: BNN.com – video report Date: Oct 14, 2016 Link: http://www.bnn.ca/company-news/video/why-samsung-needs-to-take-a-page-from-maple-leaf-food-s-book-in-crisis-management~970989 Questions for Discussions:… Read more »
Description: Samsung distributes flame-proof boxes for Note 7 recall Source: CNNMoney.com – video report Date: Oct 14, 2016 Link: http://money.cnn.com/2016/10/14/technology/samsung-galaxy-note-7-profit-loss/index.html Questions for Discussions: What damage has been done to Samsung branded products? Do you think management has responded to the problems properly?
Description: Nordstrom just nixed Moschino’s new prescription drug-themed fashion collection. Source: CNNMoney.com – video report Date: Oct 07, 2016 Link: http://money.cnn.com/2016/10/07/news/companies/nordstrom-moschino-pill-capsule/index.html Questions for discussion: What is the controversy in this campaign? Do you believe Moschino or Nordstrom brands have been harmed or helped by the publicity? Do you think Moschino expected their campaign to provoke… Read more »