Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »
Posts Categorized: New product
Nature’s Mix removes cancer claim from granola label after Marketplace investigation into ‘superfoods’
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »
Facebook Makes a New Bid to Woo Teens
Description: Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.) Source: eMarketer.com Date: Oct 18, 2017 Link: https://www.emarketer.com/Article/Facebook-Makes-New-Bid-Woo-Teens/1016634?ecid=NL1001 Questions for discussion: Why… Read more »
What ‘bad’ year? Facebook’s stock up 50%
Description: Facebook acquires app aimed at teens, ‘tbh Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/19/investing/facebook-stock/index.html Questions for discussion: Why has Facebook stock grown so rapidly? How can Facebook generate more profit?
Skechers stock soars as sneaker sales surge
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Hollywood has never seen competition like Netflix
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
Mobile App Users Warm to Rewarded Video, Playable Ads
Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »
Canadian independent breweries focusing on ‘economies of scope’
Description: TORONTO — Canada’s remaining independent breweries know they can’t compete with the economies of scale and marketing capabilities of global conglomerates, so they’re concentrating on winning customers over by catering to craft beer lovers’ unquenchable thirst for new and innovative styles. Source: CTVNews.ca Date: Oct 08, 2017 Link: http://www.ctvnews.ca/business/canadian-independent-breweries-focusing-on-economies-of-scope-1.3624198 Questions for discussion: How are… Read more »
Millennials Rejoice, These Avocados Have Less Fat
Description: Millennials Rejoice, These Avocados Have Less Fat Source: Fortune.com – video report Date: Oct 13, 2017 Link: http://for.tn/2ymChmc Questions for discussion: Do you think the North American market would respond to this new product? Who would likely be the target customer for this product? How would you set the price relative to current avocados in… Read more »
Is Amazon getting into the pharmacy business? This is what you need to know
Description: Drugstore chains and pharmacy-benefit managers are likely at risk, Wall Street analysts say Source: MarketWatch.com Date: Oct 14, 2017 Link: http://www.marketwatch.com/story/is-amazon-getting-into-the-pharmacy-business-this-is-what-you-need-to-know-2017-10-09?siteid=nwtwk Questions for discussion: Do you think this move would be good for the firm? Why? What are the synergies already in place at Amazon that gives one confidence that the project would be… Read more »
