Description: Trucks will someday drive themselves out of warehouses and cruise down freeways without the aid of humans or even a driver’s cab — about that there seems little disagreement. The question is how soon that day gets here. Source: NYTimes.com Date: Nov 13, 2017 Link: https://www.nytimes.com/2017/11/13/business/self-driving-trucks.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the factors pushing… Read more »
Posts Categorized: New product
Obsessed Much? Mobile Addiction Is Real
Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. Source: eMarketer.com Date: Nov 16, 2017 Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001 Questions for discussion: What does the report say about consumer attitude toward smartphone devices? How should managers of businesses that make use… Read more »
Wendy’s loses in burger wars
Description: Source: CNNMoney.com – video report Date: Nov 08, 2017 Link: http://money.cnn.com/2017/11/08/investing/wendys-earnings-burgers-mcdonalds-burger-king/index.html Questions for discussion: What does the report say about Wendy’s competitive performance? Why is Wendy’s losing the burger wars? What can management do to better compete?
Black Friday Bargain Hunters Have a New Secret Weapon This Year
Description: Consumer holiday shopping habits have been in an ongoing state of evolution for years, but 2017 will mark a notable milestone. For the first time, more Americans will do their online holiday shopping with their phone than with any other device. Source: CNNMoney.com – video report Date: Nov 10, 2017 Link: http://fortune.com/2017/11/10/black-friday-2017-smartphones/ Questions for… Read more »
Are Honey Nut Cheerios Healthy? We Look Inside the Box.
Description: Honey Nut is America’s best-selling breakfast cereal, and by a comfortable margin. Roughly 151 million boxes and other containers of various sizes were sold over the past year, well ahead of the second best-selling breakfast cereal, Frosted Flakes, according to IRI, a Chicago based market research firm. Source: NYTimes.com Date: Nov 11, 2017 Link:… Read more »
The Cost of Acquiring a Mobile App User
Description: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoffanalyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via… Read more »
The Future of Custom Sneakers Could Be 3-D Printed
Description: Adidas has partnered with the manufacturing company Carbon to create a sneaker with a 3D printed midsole: the FutureCraft 4D. Is this the future of footwear? Photo/Video: Jake Nicol/The Wall Street Journal Source: WSJ.com – video report Date: Oct 24, 2017 Link: http://www.wsj.com/video/the-future-of-custom-sneakers-could-be-3-d-printed/9B60E5CC-5994-4ED9-832B-46F9CD557FE3.html Questions for discussion: Who do you think will be the early… Read more »
Check Out Amazon Key in Action
Description: Amazon shows off its the new delivery option. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2i7NWvV Questions for discussion: Who is the target market for this service? What promotional message is Amazon communicating to customers and how is it encoded in the video? Do you think this service will be successful?
FedEx Has Gotten a Few Upgrades to Take On E-Commerce
Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Want to buy the world a Coke? Sales pop in U.S. and Asia
Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html Questions for discussion: Why have Coke sales grown? From a marketing point of view, how can managers nurture this trend?
