Description: Here is what traditional sports needs to learn from eSports to stay relevant and keep growing. Source: MarketWatch.com – video report Date: Apr 17, 2018 Link: https://www.marketwatch.com/video/sectorwatch/how-nba-teams-are-using-esports-to-find-new-revenue-streams/658BFE36-7F1A-47A3-AF3B-9B03F9021C13.html Questions for discussion: Explain the growth in popularity of this business model? Who are the target customers? Can real sport teams capitalize on this phenomenon? Should they?
Posts Categorized: New product
eMarketer Releases New Outlook on SVOD Landscape
Description: The ever-expanding US subscription video space is ripe with monetization potential for content owners and platforms. Source: eMarketer.com – podcast Date: Apr 25, 2018 Link: https://www.emarketer.com/content/emarketer-releases-new-outlook-on-svod-landscape?ecid=NL1001 Questions for discussion: Summarize the highlights from this report. Which company do think will dominate changing conditions over the next five years?
FlixBus Conquered Europe. Now It’s Coming to America
Description: With their reputation for skid row stations, grueling rides, and stinking toilets, intercity buses have long been the travel option of last resort. But in Europe, a startup called FlixBushas given buses a trendier, eco-friendly, sharing-economy vibe. Now it’s aiming to take on Greyhound Lines Inc. in the U.S. Source: Bloomberg.com Date: Apr 25, 2018 Link: https://www.bloomberg.com/news/articles/2018-04-25/flixbus-conquered-europe-now-it-s-coming-to-america… Read more »
Apple Is Planning to Launch a News Subscription Service
Description: Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. Source: Bloomberg.com Date: Apr 17, 2018 Link:… Read more »
I Downloaded the Information That Facebook Has on Me. Yikes.
Description: When I downloaded a copy of my Facebook data last week, I didn’t expect to see much. My profile is sparse, I rarely post anything on the site, and I seldom click on ads. (I’m what some call a Facebook “lurker.”) Source: NYTimes.com Date: Apr 11, 2018 Link: https://www.nytimes.com/2018/04/11/technology/personaltech/i-downloaded-the-information-that-facebook-has-on-me-yikes.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Summarize the key… Read more »
Zuckerberg Just Proved Once Again That Congress Doesn’t Understand The Internet
Description: Today’s jumbled Facebook hearing left little faith that Congress could ever draft a useful data-protection bill, much less agree on one. Source: FastCompany.com Date: Apr 11, 2018 Link: https://www.fastcompany.com/40557799/zuckerberg-just-proved-once-again-that-congress-doesnt-understand-the-internet?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04122018 Questions for discussion: Do you agree with the opinions expressed in this article? What should government do, if anything?
The British Bookmaker Betting Big on American Sports Gambling
Description: William Hill’s early wager may soon pay off. Source: Bloomberg.com Date: Apr 12, 2018 Link: https://www.bloomberg.com/news/features/2018-04-12/the-british-bookmaker-betting-big-on-american-sports-gambling Questions for discussion: Summarize what the article says about the industry and the players in it. Do you think behavior in the gaming industry is similar to that in the stock market?
How Facebook Helps Shady Advertisers Pollute the Internet
Description: It was a Davos for digital hucksters. One day last June, scammers from around the world gathered for a conference at a renovated 19th century train station in Berlin. Source: Bloomberg.com Date: Mar 27, 2018 Link: https://www.bloomberg.com/news/features/2018-03-27/ad-scammers-need-suckers-and-facebook-helps-find-them Questions for discussion: Summarize the warnings managers and users should take away from this article? Can anything… Read more »
March (Streaming) Madness
Description: A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates. To mark the national college basketball championships, we break down the sports streaming data on our “Behind the Numbers” podcast. Source: eMarketer.com – podcast Date: Apr 02, 2018 Link: https://www.emarketer.com/content/sports-streaming-podcast?ecid=NL1001 Questions for discussion:… Read more »
Facebook Is Making Big Changes to Its Relationship With Data Brokers
Description: Facebook is placing new limits on the data it shares with data brokers—companies like Acxiom and Oracle Data Cloud, which compile dossiers on consumers so as to make it easier for advertisers to target them with appropriate pitches. Source: Fortune.com – video report Date: Mar 29, 2018 Link: http://fortune.com/2018/03/29/facebook-data-brokers-changes/ Questions for discussion: What are the changes taking… Read more »
