Description: CEO David Mendels joins Fortune Live to explain. Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2fla57d Questions for Discussions: Summarize the history of video as presented in this report. How can marketing managers use video to engage their customers?
Posts Categorized: Entrepreneurship
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
Description: Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. Source: Entrerpreneur.com Date: Nov 18, 2016 Link: https://www.entrepreneur.com/article/283669 Questions for Discussions: What does this report say about strategies for podcasting success? Select a hypothetical client and create a short description of a podcast you would create following the guidelines in… Read more »
Tesla’s Future in Trump’s World
Description: Elon Musk is up against a starkly different agenda, but the energy transition he invigorated can’t be stopped. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-11/tesla-s-future-in-trump-s-world Questions for Discussions: What does this report say about how Tesla might be affected by governmental decisions? Do you think the Tesla business model is… Read more »
A Lawyer With a Taste for Soy Sauce and a High Tolerance for Pain
Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles. Source: NYTimes.com Date: Nov 05, 2016 Link: http://www.nytimes.com/2016/11/06/business/a-lawyer-with-a-taste-for-soy-sauce-and-a-high-tolerance-for-pain.html?ref=smallbusiness Questions for Discussions: Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption? Is Blum… Read more »
Nordstrom bans Moschino’s pill-themed fashions
Description: Nordstrom just nixed Moschino’s new prescription drug-themed fashion collection. Source: CNNMoney.com – video report Date: Oct 07, 2016 Link: http://money.cnn.com/2016/10/07/news/companies/nordstrom-moschino-pill-capsule/index.html Questions for discussion: What is the controversy in this campaign? Do you believe Moschino or Nordstrom brands have been harmed or helped by the publicity? Do you think Moschino expected their campaign to provoke… Read more »
Corporate Canada lacks courage, Deloitte poll suggests
Description: Corporate Canada is a timid place full of risk-averse leaders and it’s hurting the bottom line, says a new study that found that just 11 per cent of businesses in Canada are “truly courageous.” Source: FinancialPost.com Date: Sep 26, 2016 Link: http://business.financialpost.com/news/fp-street/corporate-canada-lacks-courage-deloitte-poll-suggests Questions for Discussions: What does the report suggest about Canadian corporate attitude… Read more »
Elon Musk to Tesla employees: NEVER discount a car
Description: Elon Musk to Tesla employees: NEVER discount a car Source: CNN.com Date: Sep 30, 2016 Link: http://money.cnn.com/2016/09/30/technology/tesla-elon-musk-discount/index.html?iid=hp-stack-dom Questions for Discussions: Why would Elon Musk want to prevent any discount incentives for buying Tesla cars? Why would sales people want to use these discounts?
This Is How Energy Recovery CEO Joel Gay Achieved His Success
Description: He comes from a family of achievers Source: Fortune.com – video report Date: Sep 22, 2016 Link: http://for.tn/2cWzhzq Questions for discussion: How did Joel Gay answer the question? What do you think of his response? How does he compare to the textbook description of an entrepreneur?
Japan’s Innovative Steps to Tackle Aging Problem
Description: A quarter of Japan’s population includes people above the age of 65. To tackle this problem, Japan is undertaking several innovative steps. These steps will create exciting opportunities for new businesses. Source: The Globe and Mail Date: November 14, 2015 Text Link: http://www.theglobeandmail.com/globe-investor/retirement/retire-planning/how-japan-is-coping-with-a-rapidly-aging-population/article27259703/ Questions for Discussion: Discuss the steps Japan is taking to tackle… Read more »
The turnaround of Cirque du Soleil
Description: After several years of poor performances that resulted in substantial layoffs in 2013, Cirque du Soleil has rebounded admirably. It has had a fantastic 2015 thus far—breaking its previous sales records. Source: Canadian Business Date: October 13, 2015 Text Link: http://www.canadianbusiness.com/innovation/cirque-du-soleil-second-act/ Questions for Discussion: Discuss how Cirque du Soleil originated and became successful? What… Read more »
