Bombardier Inc.’s Showcase Project in South Africa

Posted by & filed under Environment, Ethics, Global Management, Social Responsibility, Strategy.

Bombardier Inc.’s $3.7 billion Gautrain project in South Africa was launched in 2010 during World cup soccer. Gautrain, which runs on an 80 km route covering two cities and an airport, is now facing several problems such as limited train schedules, technical issues, limited bus service connectivity to the train stations and lower than projected… Read more »

Canadian vs American perspective on Energy

Posted by & filed under Environment, Global Management, Innovation/Creativity, Technology.

Alex Wood, Senior Director, Policy and Markets for Sustainable Prosperity, compares Canadian and American perspectives on energy. He explains that Canada treats its energy as a commodity and relies on its existing natural resources to prosper in the world market. U.S., on the other hand, focuses on innovation and technology and believes its traditional advantages… Read more »

RIM’s New Marketing Campaign

Posted by & filed under Change, Communication, Environment, Global Management, Management, Strategy, Technology.

Research In Motion Ltd.’s new chief executive, Thorsten Heins, discusses his ideas on how he plans to revive his firm. He does not rule out the possibility of licensing BlackBerry Messenger technology to other platforms. Mr. Heins mentions that RIM needs to take some dramatic steps to regain its lost market share in the U.S…. Read more »

Growth in Canadian Manufacturing

Posted by & filed under Environment, Global Management, Management.

Over the past ten years, Canadian manufacturers have been able to boost employment, increase production and subsequently grow exports. This growth has been possible because manufacturers built more specialized and value added products and also because the Canadian and international markets experienced high growth. Small firms have been more successful than their larger counterparts; a… Read more »

Asthma friendly homes

Posted by & filed under Entrepreneurship, Environment, Social Responsibility.

Merk Pharmaceuticals, in partnership with Habitat for Humanity, the Asthma and Allergy foundations of America, Carpenter and Carter Oosterhouse, and HGTV are building four asthma- friendly homes catering to low income families with asthmatic patients. This project is a part of a build smart, breathe easier asthma education campaign. Questions: Would this step of building… Read more »

U.S. workers and investors

Posted by & filed under Environment, Social Responsibility.

Warren Buffet, 81, the third richest person in the world, mentions that shareholders of US companies are enjoying the economy, while most workers suffer due high unemployment rates and low home values. He predicts that the U.S. housing market will come back in a few years, while employment remains a problem that needs to be… Read more »

Sony’s marketing plan

Posted by & filed under Communication, Decision Making, Environment, Leadership, Management, Planning, Strategy.

Sony’s CEO, Sir Howard Stringer’s speech at Wall Street Journal event last week compared and contrasted Sony’s achievements and goals with its admired competitor, Steve Job’s “Apple”. While Sony focuses on multiple products, Apple focuses on a few items with its main emphasis on marketing of those products. Sony has seen a consistent loss in… Read more »

Wal-Mart and Corporate Social Responsibility

Posted by & filed under Communication, Environment, Ethics, Social Responsibility.

The 2011Corporate Social responsibility report (CSR) of Wal-Mart Canada shows many positives. Reporting on the four categories of CSR—Environment, People, Ethical sourcing and Community, Wal-Mart posits that its policies has benefitted local Canadian businesses, encouraged organic baby food and discouraged child labour. However, the article suggests that these positives can also be drawbacks depending on… Read more »