Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent

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Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »

SNC-Lavalin CEO says company plans to vigorously defend itself as political scandal unfolds

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Description: The CEO of SNC-Lavalin says the company plans to “vigorously defend” itself in the court case as the centre of the unfolding political scandal in Ottawa, and says the company’s hard-working employees are being used “as pucks in a political hockey game.” Source: CBC.ca Date: Feb 22, 2019 Link: https://www.cbc.ca/news/business/snc-lavalin-losses-fourth-quarter-dividend-slashed-1.5029425 Questions for discussion: What… Read more »

Google sister company wants a cut of Toronto’s property taxes for developing smart city

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Description: Alphabet’s Sidewalk Labs wants a cut of Toronto’s revenue to build out its vision of a futuristic data-driven smart city. Source: FinancialPost.com Date: Feb 15, 2019 Link: https://ca.finance.yahoo.com/news/google-sister-company-wants-cut-torontos-property-taxes-developing-smart-city-164129521.html Questions for discussion: What are the managerial issues related to this thinking for the firms and for governments? Do you think firms should be pushing for… Read more »

Huawei Sting Offers Rare Glimpse of the U.S. Targeting a Chinese Giant

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Description:  Diamond glass could make your phone’s screen nearly unbreakable—and its inventor says the FBI enlisted him after Huawei tried to steal his secrets. Source: Bloomberg.com Date: Feb 04, 2019 Link: https://www.bloomberg.com/news/features/2019-02-04/huawei-sting-offers-rare-glimpse-of-u-s-targeting-chinese-giant?srnd=businessweek-v2 Questions for discussion: What does this report say about industrial espionage and management? What should managers take away from this report?

Anheuser-Busch tries to make amends with corn farmers after Super Bowl ad

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Description: New York (CNN)Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan “brewed with no corn syrup” during Sunday’s Super Bowl. Source: CNNMoney.com – video report Date: Feb 04, 2019 Link: https://www.cnn.com/2019/02/04/business/anheuser-busch-corn-super-bowl/index.html Questions for discussion: Why was… Read more »

A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story

Posted by & filed under Change, Communication, Control, Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show. Source: CNBC.com Date: Feb 08, 2019 Link: https://www.cnbc.com/2019/02/08/a-tale-of-two-toy-makers-mattel-soars-hasbro-sinks.html Questions for discussion: Why did Mattel stock price… Read more »

Early Facebook designer: “Sometimes you don’t know something’s wrong until it’s too late”

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Description: Facebook acquired Maria Giudice’s design firm in 2013. Today, she’s an independent consultant and an advocate for “designing for unintended consequences.” Source: FastCompany.com Date: Feb 08, 2019 Link: https://www.fastcompany.com/90303374/early-facebook-designer-sometimes-you-dont-know-somethings-wrong-until-its-too-late?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=02082019 Questions for discussion: What has changed online to make design so important to firms like Facebook? Why do you think Facebook acquired the firm, rather… Read more »

It’s not just Google or Facebook: The freezer aisle is ad targeting you now

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Description:  Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy. Source: FastCompany.com Date: Feb 06, 2019 Link: https://www.fastcompany.com/90302382/its-not-just-google-or-facebook-the-freezer-aisle-is-ad-targeting-you-too?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=02062019 Questions for discussion: How is technology gathering consumer information and thereby boosting marketing effort? Do you think consumers will reject efforts to collect information… Read more »

Warren Buffett and Charlie Munger haven’t had a fight in 60 years — here’s why

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Description: Warren Buffett has been working with his long-time friend and business partner, Charlie Munger, for over 40 years. The two men have experienced unparalleled success together, building an investment business with more than $736 billion in assets. And, perhaps even more impressively, they’ve never had one argument. Source: CNBC.com – video report Date: Jan 31, 2019 Link:… Read more »

Insulin has become so expensive that this diabetic is trying to make his own

Posted by & filed under Communication, Compensation & Benefits, Control, Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Negotiation, Operations Management, Planning, Social Responsibility, Technology.

Description: Insulin is a life-saving drug for diabetics. Since 2002, the price has more than tripled and some diabetics can’t afford it. People have died rationing their doses, and some are turning to other countries to buy it at a cheaper price. Now, there’s a team of biohackers called the Open Insulin Project in Oakland, California who are… Read more »