Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in. Source: eMarketer.com Date: Nov 27, 2018 Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001 Questions for discussion: What does the research data say about the growth in podcasting? Why do you think this medium is growing in popularity?… Read more »
Posts Categorized: Innovation/Creativity
Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ… Read more »
Description: Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside. Source: Finance.Yahoo.com Date: Nov 25, 2018 Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html Questions for discussion: How is technology changing agriculture? How is offering a robotic service… Read more »
Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly. Source: Bloomberg.com – video report Date: Nov 23, 2018 Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake Questions for discussion: Summarize the issues facing management. What are the lessons to be learned by managers of international… Read more »
Description: It’s golf, but not as we know it. Friday sees two of the game’s greats go head to head, with no trophy or major title to be won. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/23/9-million-and-a-lifetime-of-bragging-rights-on-the-line-for-tiger-woods-and-phil-mickelson.html Questions for discussion: Do you think this format will succeed? Explain why. Would it succeed… Read more »
Description: When I first met Dan Schawbel (many years back), my reaction was, “who is this kid trying to make such a loud noise?” The passion was oozing out of him. Dan had a real fire in his belly. Source: SixPixels.com – podcast Date: Nov 18, 2018 Link: https://www.sixpixels.com/podcast/archives/spos-645-back-to-human-with-dan-schawbel/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29 Questions for discussion: Summarize the highlights in this podcast. What… Read more »
Description: In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. Source: Entrepreneur.com Date: Nov 14, 2018 Link: https://www.entrepreneur.com/article/323282?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key lessons learned from this interview. Create a sketch of another idea that you think could match this design.
Description: With the launch of a way for people to connect with each other in mentoring relationships, and to look for jobs, Facebook has over the last year or so slowly been encroaching on LinkedIn’s territory as the go-to platform for people who want to leverage their networks of contacts to expand their career prospects. Source: TechCrunch.com Date: Nov13,… Read more »
Description: Alphabet is working to organize its many health projects. Source: Engadget.com Date: Nov 13, 2018 Link: https://www.engadget.com/2018/11/13/google-takes-over-deepmind-health/?yptr=yahoo Questions for discussion: Do you think these acquisitions are appropriate areas for future growth for Google? What does Google offer these firms that drives these deals?
Description: With five NBA Championships, an Olympic gold medal and various MVP awards to his name, Earvin “Magic” Johnson will go down as one of the greatest basketball players of all time. But the former Laker may be remembered for his business skills as well as his signature hook shot. Source: CNBC.com – video report… Read more »